— Signed for your skin.
Skin literacy that makes a generation harder to mislead.
A teen-direct app that decodes influencer claims, age-rates ingredients for developing skin, and offers quiet support — built with dermatologists, and with safeguarding in the architecture, not as an afterthought.
— The reason we exist
Tweens are using products built for 40-year-olds.
Dermatologists report a documented rise in skin-barrier damage, allergic reactions, and inappropriate spending — driven by social routines that average eleven active ingredients and have little to do with what young skin actually needs. It isn't a niche worry. It's a present-day health story.
— What mavie does
Four threads. One app. Built for teen skin.
A teen-direct experience that decodes what skin actually needs, what influencers actually claim, and what to do about it — dermatologist-authorised, AI-powered, safeguarding-first.
Influencer Decoder
Paste a claim, scan a routine video, or search a trending product, and get an opinionated, dermatologist-reviewed verdict in seconds — plain language, backed by science.
Ingredient Reader
Scan any product or look up an ingredient. Each is rated on safety and age-appropriateness — not a generic 'good or bad', but 'is it right for teen skin?'
Skin Science Library
Age-appropriate explainers written by dermatologists: what teen skin needs, what it doesn't need yet, and why. The educational backbone behind every verdict.
Confidence Layer
Quiet support when the algorithm gets loud. Gentle signals surface routes to real help — no scoring, no gamification, no comparison. Co-designed with adolescent-psychology experts.
— The product, in one view
Five screens. One promise.
Calm, readable, and built for the way teens actually use their phones — no feed to fall into, no scores to chase.
— Under the hood
Beauty tech, with a human in the loop.
mavie runs on a science-backed AI layer — the same ingredient data spine adult tools use, re-rated for developing skin, with dermatologist review and safeguarding built into every step.
— Our promise
Safeguarding isn't a feature. It's the architecture.
What makes mavie different is what we refuse to do. The product is calm by design — the opposite of the feed it protects against.
No ads to teens
Young people are never the product. We don't sell attention, and we never will.
No selling data
No profiling, no behavioural tracking, no data sales. Private searches stay private.
No feed, no scoring, no comparison
Nothing that ranks a face or invites comparison. Distress signals route to human support.
— Who it's for
Free for every teen. Backed by the grown-ups around them.
mavie is free for teens, forever. We're supported by the people who care about getting this right — parents, schools, and clinics — never by advertising to young people.
Quiet peace of mind
A co-pilot that helps you understand what your teen is navigating — without surveilling them.
- Consent-based wellbeing summaries, never their private searches
- Plain-language guidance on what young skin actually needs
- Routes to real support if your teen is struggling
Media literacy that scales
Bring evidence-based skin and media literacy into classrooms and paediatric care — measurable from day one.
- Curriculum-ready explainers, dermatologist-authored
- Pre- and post-literacy measurement for real impact data
- Built with child-safeguarding and online-safety experts
— The team
Built by people who've seen the harm — and the science.
mavie is the work of a small, senior team that pairs two rare disciplines. On one side, more than a decade of finance and operations leadership and six years working face-to-face with developing skin in an Athens aesthetics practice — watching post-influencer harm walk through the door every week. On the other, over twenty years building technology-for-good products across health, finance, and social impact, including a corporate-wellbeing platform used by enterprises internationally. Guiding every clinical and design decision is an advisory group spanning board-certified dermatology, adolescent clinical psychology, and child-safeguarding and online-safety expertise — so each verdict is grounded in evidence, and every choice is weighed against how it affects a young, developing mind.
— Early access
Skin doesn't need to perform. It needs to be guided.
We're now piloting in Athens. Leave your email and we'll let you know when mavie opens in your region — for your family, school, or clinic.
No spam. No data sales. We'll only write about mavie's launch.